Who are you without AWS?

What a Dark Monday for the WWWorld!

Amazon Web Services, the invisible backbone of the internet, the digital symphony of Cloud Computing Services fell apart and so many billed business hours have passed.

But, who doesn't love the poetry of failure? The moments when things so fragile like the electricity powered online services go down, suddenly make you go up! (so did the stocks of the mentioned AMZN).
For the sadder rest, it's a not so gentle reminder to have an offline life, too.

I thought about my friend with almost a billion of views online, whom I asked what would he be without the Internet and social media.
I didn't get the answer, which was THE answer itself I was looking for. Maybe the cloud has made us forget how to have boring lives without dopamine shots on daily basis and who are we without them.

Digital Fair

The hybrid lives that 90% of the world’s population now leads are becoming more digital than ever. As that funny quote goes: “If you don’t have Facebook, do you even exist?”

But what happens when we need things done in the physical world — which, quite often, we do? Whom are we going to pay, or from whom are we going to learn, if everyone goes digital? Will the machine ever repair itself?

These are some of the questions I would ask the tech tycoons who are cannibalizing our offline lives in the name of online progress.

We speak about how AI will replace us but look how fragile the technology is.
Don't let the media scare you - Internet services are just another machine made by human hands. Powerful, addictive, but you have to remember how to live without it.

As daily Internet users, our minds are in a sleep mode, and when the "shutdown" alarm sets off - our mind is alerted. It's a paradox, because the technology was supposed to make us more connected, right?

In ancient Greece, when Prometheus stole fire from the gods to give to humanity, he was punished for daring to hand divine power to mortals. Today, Amazon’s cloud is our fire - a tool of creation, communication, and commerce. Yet, when that fire flickers, the world realizes how dependent we’ve become on the very system we built to free ourselves.

So who are you without an access to the apps like Amazon, Snapchat, Canva, Netflix, or Spotify? What's your back up plan for a life without digital money, attention and entertaiment?

What would be your stock portfolio, and day trading if you didn't have access to data and banking systems? What would be your shopping like without online payments?

Rinascimento - Rebirth

There’s something almost Renaissance-like about this moment.
A quiet recognition that innovation and fragility have always walked hand in hand. For all our talk of connection, we’re learning, again, that presence cannot be streamed or downloaded. The people we love are not data points or pixels on a screen - their value exists in the pulse, the warmth, the nearness.

Closeness, after all, is the real wire — the only network that never truly fails.

The AWS outage peeled back the shimmering curtain of convenience. It reminded us that the internet isn’t the sky, it’s scaffolding - vast, complex, and breakable. Behind every click, there are cables, servers, and a thousand engineers somewhere in Seattle trying not to spill their coffee while rebooting the digital heartbeat of civilization.

And maybe that’s the most human thing about it. For all our algorithms, AI, and automation, we still live in a world that occasionally needs to be turned off and back on again.

PS Hope nobody lost a life to it! I personally gained a little bit.